New customer codes the direct-to-consumer beauty brands run

Last checked: September 15, 2026.

When these brands left the shopping channels for their own websites, the one thing you lost was somebody telling you when the deal was on. This page is the closest fix I can offer: what each brand publishes for a first-time customer, on its own site, on the day I looked.

Only offers I could see on the brand's own site are listed here, which is why some rows say no published offer rather than a percentage. Coupon sites will tell you otherwise. They're usually quoting something that expired.

Four brands here pay you to hand over an email address, and three of them are the ones with the deepest TV history. Perlier and Elizabeth Grant both publish 20%, Dr. Denese publishes 15%, and all three send the code by email rather than printing it on the page. That's why the Code column says emailed for those three rather than a string of letters. Nobody's hiding anything. It's just how a signup discount works. ybf Beauty is the one exception. It prints its code on the site: YBF20, 20% off a first order of $20 or more.

The rest don't run a first-order discount at all, and that's worth knowing before you go looking for one. Peter Thomas Roth, Perricone MD, Josie Maran and Beekman 1802 put their money into free shipping thresholds and points programs instead. Signature Club A publishes the lowest shipping bar on this page at $50 and no discount at all.

Serious Skincare is the odd one out. There's no welcome discount, but there is a paid membership: $9.99 a month, 35% off every single product, free shipping, and another 10% off the weekly deals. That math works if you buy from them three or four times a year, and doesn't if you buy once. Read it as a subscription, not a coupon.

One row is still a blank rather than an answer. Sampar's US store is a landing page with a notify-me box, so there's nothing to claim yet.

Brands change these offers quietly. A percentage moves, a threshold goes up, a popup gets switched off for a month. I re-check every URL on this page monthly and put the date at the top so you can see how stale it is.

If you try one of these and it doesn't work, hit reply and tell me which brand. That's faster than my next check, and it means the next person reading the page gets the right number.

Every offer above was read on the brand's own site on September 15, 2026.