How Em's Beauty Pick makes money

Em's Beauty Pick takes part in affiliate programs run through Impact, Rakuten Advertising, Awin, and directly with brands. When you click a link in our email or on this site and buy something, we may earn a commission.

It never changes the price you pay.

Some weeks a brand pays a fee to be the featured pick. When that happens, the email and its archive page both carry the word "Sponsored" at the top, before you read a word about the product.

Paying for the slot buys the date and the placement. It does not buy the write-up. The honest caveat runs in a sponsored email exactly as it runs in any other.

What we say, and what we won't

We only feature something we'd tell a friend to buy. That's a judgement, not a guarantee, and we'd rather put it that way than claim a standard nobody can check. What sits behind it is in every email: the price against the brand's own list price, what's in the box, who it suits, and one honest reason to skip it.

Emma Hazelton is a disclosed persona, and she does not give personal endorsements.

She never says she used a product or that it worked on her skin. Experience claims come from our team, when a person on it really did try something, or from readers, quoted with permission.

Questions go to [email protected]