About Em's Beauty Pick

Em's Beauty Pick is one skincare deal, once a week, by email.

Every week we pick one product or kit from a brand our readers already know, get the best price we can, and send it with the real math: what it's worth, what you pay, what you save, and when it ends.

One deal. Not a feed, not a list of twenty things, not a note every afternoon.

Most of the people reading this found their skincare on television. Perlier, Orlane, Serious Skincare, ybf Beauty and Sampar built their followings on HSN and QVC, where you got one product, the founder's story, the value math and a deadline, and you could make up your mind in ten minutes. It's a good way to shop, and it's why this newsletter is shaped the way it is.

HSN and QVC still do that well, and Perlier still sells there. But several of these brands now do most of their business from their own websites. Serious Skincare left TV and sells direct. ybf Beauty, the line Stacey Schieffelin launched on HSN, sells direct too. Sampar is bringing its French pharmacy line to US shoppers.

That is often better for the price. It is much worse for knowing when the deal is on, because nobody announces it on air at two o'clock on a Thursday any more.

That's the job here. We watch, and once a week we tell you.

When you buy through a link in our email, the brand pays us a commission. Some weeks a brand pays a fee to be the featured pick, and that email says "Sponsored" at the top, before anything else.

Neither changes the price you pay, and we don't feature something we wouldn't tell a friend to buy.

The full version is on the disclosure page.

Emma Hazelton is the voice of Em's Beauty Pick. She is a character, written and presented by our small team, and she appears in our videos as an AI presenter. We made her because the beauty hours had a host, and a newsletter deserves one too.

We want to be plain about what that means, because it changes what she's allowed to say. Emma picks the deal, tells you why, says what she thinks of the price, and reports what readers wrote in. She never says she used a product, or that it did something for her skin, because there is no her to use it.

The honest part still has to come from somewhere real, so it does. The brand's own information. The ingredient list. What readers tell us after years with a product. And what our team has actually tried. When you read "we tried it," a person did.

A made-up host telling you she loves a cream would be a lie, so ours doesn't.

Reply to any email and it comes to us, not to a black hole. Or write to [email protected] . We read everything, and reader replies decide a good share of what gets featured.